Alpine Brands to Shop with this Winter

(2020-02-11 18:02:25)

When it comes to skiing, snowboarding, and all things mountain-based, keeping your eyes and ears open for fresh, new fashions, technologies and products is both fun and rewarding. There are so many great companies out there – from clothing labels to breweries, chocolate and cheese-makers, and more… We’ve been keeping an ear to the ground for a while now, and we’re happy to share a few of our favourite Alpine brands to shop this winter ski season.

These days more than ever, issues like sustainability, ethical sourcing, products’ carbon footprint and reusing/recycling are at the forefront of peoples’ minds. Shopping local is a big part of that, and it’s a theme close to our hearts. Certain brands are fully on board with this, and they deserve our support for the role they play in the sustainability movement as a whole. If you know of any others we can shout about, be sure to let us know!

Huski Wear

The brainchild of two friends bored of the same old ski wear, Huski bring the all-in-one ski suit – or ‘onesie’ – bang up to date. Years of product development and mountain testing honed Huski into the stylish ski suit we see today, with a sleek cut, a sharp finish, and different lines for both men and women. Elegant pastel tones and primary colours blend beautifully with comfortable linings and high-performance materials, with a strong emphasis on attention to detail.

Red 7 Ski Wear

From performance goggles to stylish jackets, organic cotton hoodies, and high-tech all-in-ones for men and women, Red7SkiWear rank among the finest skiwear brands to hit the market in recent years. Two friends with a background in Sports Technology and Management came together to form Red7 back in 2015, and they’ve brought the beloved onesie bang up to date. Sustainability lies at the core of Red7’s operation, and the company brings renewable energy and ethical manufacture into sharp focus.

**** If you take a look at Red7’s offerings and you like what you see, you can enjoy a handy 10% off your order with the code CSC10. ****

Red7skiwear Red7 bring style and sustainability to the beloved onesie

Bec Jaune microbrewery, Morzine

Morzine is one of our favourite ski resorts, and the Bec Jaune is one of the town’s freshest drinking holes. They serve up super tasty beers that really hit the spot after long days on the snow, alongside homemade food with seasonal specials. They also pack a punch on the events programme, with curry nights, language exchanges, ‘pay what the clock says’ happy hours and more. If you’re over in Morzine during the winter ski season or summer hiking and biking season, be sure to pay them a visit.


Founder Jim Adlington established Planks to focus on free-skiing street and mountain wear, and the company has become one of the coolest brands in the game. With a tag line of #DropCliffsNotBombs, they’ve watched the sport of free-skiing become a World Cup event – and they’ve been on hand serving up the freshest fashions on the snow. Whether you're slicing up the backcountry, hitting kickers in the park or rocking out at après ski, you’ll look better doing it in Planks.

Mojo Clothing

Home-grown in Val d’Isère by friends Joe Milnthorpe and Jamie Beaumont back in 2014, Mojo Clothing add a touch of pizzazz into their jackets, gloves and stylish streetwear. The boys have worked with everyone from university ski groups to the military, to sharpen their products and build their brand. Aside from the vibrant colours, what sets Mojo apart from the competition is their bespoke range – with customisable t-shirts, hoodies and jackets made to order.

OOSC clothing

There was a time when gaudy shades and vibrant tones dominated Alpine fashions, and OOSC are bringing those fun and colourful days back with a bang. Across their range of retro onesies, jackets, pants and base layers, OOSC let you ski and après ski in style. What sets OOSC apart? Well, their garments all began life as plastic bottles, and are made head to toe in recycled and organic materials. So not only are they stylish and colorful, but they’re easy on the planet, too.

OOSC skiwear OOSC offer a splash of colour to the skiwear market

Altitude Alpine Dry Gin

Distilled beneath the soaring peak of Mont Blanc, Altitude Alpine Dry Gin is based out of Chamonix – one of the Alps’ finest mountain towns. Over the years, the team have tried and tested their recipes during gin parties with the local community – using a heady blend of juniper, citrus, spices and Alpine botanicals. The focus may be on flavour, but sustainability also lies at the heart of Altitude’s gin-based activities. For every bottle Altitude Gin sell, they donate €1 to Mont Blanc conservation – a worthy local cause close to their hearts.

Mountain Girl

It was back in 2012 that Alice from Paris met Jules from Val d’Isère, and the stars aligned! The pair worked together to blend the chic fashions of Paris with the hip styles of the Alps, and by 2016 Mountain Girl was born. This trendy lifestyle brand works with skilled designers and collaborators to create a wide range of collections for guys, girls, infants and babies. With shops in Val d’Isère and Megève, pop-ups in Paris and an online store, Mountain Girl is growing into one of the Alps’ best-loved clothing companies.

Coop Haute Maurienne Vanoise

If, like us, you feel no trip to the Alps is complete without consuming your bodyweight in cheese, then you need to know about the wonderful Coop Haute Maurienne Vanoise. With eight outlets set within the idyllic confines of the Vanoise National Park, this cheesy co-operative produces and sells some of the finest fromages in the Alps. You’ll find delicious local cheeses like Beaufort and Bleu de Bonneval sur Arc alongside Savoie wines, honey, liqueurs, biscuits, jams and more. In short, they sell everything you need to shop local and enjoy the best produce the Alps have to offer.


AfterJam grew out of the high-altitude Alpine hot spot of Val Thorens at the tail-end of 2016. This fresh and forward-thinking brand is more than just a clothing label, though, and bosses Nate and Sam work on a wide range of grassroots events in the Alps’ and UK winter snow sports programme. Among their brand ambassadors, you’ll find some of the newest and biggest names from the British freestyle skiing scene – including Brits Big Air, Indoor Brits, and English Champs winner Justin Taylor-Tipton. If you want to support AfterJam events, check their merchandise or meet their riders, you’ll find them at their annual AfterJAM competition – held at Gloucester Ski & Snowboard Centre. They also run a freestyle camp in the après ski-heavy resort of Les Deux Alpes.

AfterJam collective AfterJam work with some of the biggest names in the British freestyle skiing scene

Friski Wear

Friski produce a fresh and diverse range of outer garments, base layers and accessories for fashion-conscious snow-lovers. Their technical wear is stylish and functional, with a lookbook showcasing bold primary colours and baggy layers. With the latest technical advancements wrapped up in their winter-friendly jackets and fleeces, it’s time to #getfriski.

**** Be sure to check out FriSki's winter-wear offerings on their website. If anything catches your eye, you can enjoy a 15% discount with the code CSCXFRISKI. ****

Albus and Flora

This fresh and forward-thinking skincare company belongs to Rachel – a woman on a mission to help mountain-lovers take better care of themselves. Albus and Flora harness the curative powers of mountain botanicals like alpine rose and arctic berries. When blended with natural oils and binding agents from far-flung corners of the world, Albus and Flora’s balms provide active skincare for every season.

Be sure to check out a few of the brands and teams we've shared in this blog - either online or in their local outlets during your next trip to the Alps. And if there are any you'd like us to know about, we're always keen to hear of other great companies worth shouting about.